This is our 7 step small business social media marketing guide to help you develop social media marketing strategies and improve your brand’s online presence.
We know that about 90% of consumers use social media to keep up with trends, while 80% use social media as the main channel for product discovery and to shop around for their next purchase.
In light of this, we work with small business owners to help them leverage their social media to increase online exposure and to improve business results. We stay on top of the latest social media trends and apply them strategically in our work with clients
In addition to this, we work with clients to deliver content to their audience that is authentic and relatable. This approach when done well, ultimately drives audience engagement and participation and leads to the best results.
7 Step Social Media Marketing
This is our proven 7 step approach that works a treat:
Step 1 – Social Media Planning
This is where we define your goals and get an idea about what you are looking to achieve. This could include things like increasing brand awareness or your customer engagement.
Step 2 – Target Audience Research
We’ll work together to get a good understanding of your target audience. This will include demographic profiling such as age, location, interests etc. We’ll also look at things like how your target audience uses the social media platforms.
Step 3 – Set Up Social Media Platforms
Once we understand the target audience and the behaviours, we’ll help you decide which platforms to focus on and/or how to optimise your existing accounts.
Step 4 – Social Media Content Creation
This is the fun part. Based on our research and with an understanding of your goals, we’ll develop a plan to capture the photo and/or video content so that it tells the story that is going to inspire your audience.
Step 5 – Developing the Content Calendar
From here we’ll plan out a schedule for your posts to suit you and create a posting schedule – typically at least 3 posts per week.
Step 6 – Monitoring and Engagement
With each post that goes live, we’ll monitor audience engagement, respond to comments, likes and any direct messages. This is where we’ll also follow back any relevant users in order to increase engagement and the community connected to your business. This could involve reaching out to influencers or complementary brands for collaborations.
Step 7 – Analyse Performance
Each month, using social media analytics tools, we’ll analyse the performance of your social media activity to make sure it is meeting the objectives of the social media strategy. Based on that performance we will adjust our approach as needed.
Social Media Partner
This might all sound pretty straight forward (and it generally is) but we have seen that businesses genuinely benefit from utilising a social media partner. This helps you to get traction with your online presence and to improve engagement with existing or target audiences.
What you’ll get when you work with KickBack Socials to develop your own social media marketing strategy:
Consistency
The key is to post regularly and consistently to help build momentum.
Active Audience Engagement
We’ll respond in a timely way with followers to improve engagement and grow your network.
Developing Quality Content
High-quality content will help build your credibility and trust with your audience.
Understanding Audience Behaviour
Allows us to adjust your approach as needed to give your clients what they want.
Reach out and let’s have a chat about how we can work together. Let’s develop your social media marketing strategy to take your business to new levels of customer engagement.
